The Impact

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Karkhana Chronicles - I
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We celebrated India’s textile heritage and its custodians by memorialising their contribution to sustainability at historical properties through Karkhana Chronicles.

  • Improved livelihoods of artisans during the Covid 19 pandemic. 100 artisans and families supported across three states.
  • Mainstreamed and created visibility for traditional dresses and practices. Vogue India featured and celebrated adivasi dresses (Santhali dress from Odisha & Rajasthan’s Shepherd dress) for the first time in its history.
  • Each installation carried the campaign’s key message of reducing fashion waste and celebrating local practices.
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Impressions

Impressions

Artisans employed

Artisans employed

Avg tourists per month in the Fort Palaces

Avg tourists per month in the Fort Palaces

Karkhana Chronicles - 2
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We drew national and global attention to India’s heritage crafts as a climate solution through installations, convenings and digital assets.

  • Demonstrated heritage textile practices as best practices for textile value chains and increased consumer awareness on the diversity and sustainability of Indian textiles.
  • Generated interest from policymakers from the Gujarat and UP governments for promoting state textile crafts through KC installations.
  • Garnered global and national media attention due to the involvement of Mickey Boardman for the Contemporary Patronage panel.
  • Created a pathway for 2 mainstream designers to work with underrepresented artisan clusters using traditional silhouettes and mainstreamed crafts like Chanderi and Bandini.
  • Created a limited edition bag line using heritage crafts with The Burlap People thus improving artisan livelihoods beyond the installation.
  • Created India’s first digital textile museum dedicated to heritage crafts through the KC microsite.
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Reached via social media and press coverage

Artisans employed

New partnerships (incl design, media and cluster partnerships)

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